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CREATIVE VISION.
STRATEGIC GROWTH.

GLOBAL BRAND BUILDER.

MARKETING COMMUNICATIONS LEADER.

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ELEVATING BRANDS WITH RELEVANCE

20+ Years of Building Relevant and Enduring Connections between Brands and Consumers

In a world where brand connection meets cultural fluency, I have forged deep relationships between brands and their audiences, spanning culture, geography, and language.

 

Understanding that each brand has a unique essence, I recognize the significance of crafting messages that authentically connect with a discerning audience. Creativity alone is no longer sufficient for success; relevance is key.

 

My experience in hospitality, travel, wellness, beauty, and food & beverage has honed my skills in branding and storytelling. With global experience across five continents, I ensure excellence in every engagement and work toward delivering a lasting legacy for brands.

PORTFOLIO

SELECTED CASE STUDIES

TESTIMONIALS

A TRANSFORMATIVE FORCE IN HOSPITALITY

"Renowned for her creative mindset ... and her exemplary leadership skills ... Cristina's influence on the market we shared during our collaboration has been nothing short of pivotal, positioning her as a true transformative force in hospitality and marketing."

STEVEN BOLITHO

Chief Operating Officer – FIS BLUE

Former Executive Vice President of Global Operations – OneSpaWorld

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